AppyHour Launches Pilot with BarrieHaus Beer Co. to Refine Craft Beer Solutions

AppyHour selects BarrieHaus Beer Co. as their local craft beer pilot test case. Crowned 2024's "Best Small Brewery in Florida" BarrieHaus and AppyHour will work together to pressure-test what a craft brand activation package should look like when the footprint is small, the budgets are tight, and the noise is loud. This collaboration brings BarrieHaus live on the AppyHour platform with a fully activated brewery profile and retail footprint via Brand Activation Manager, testing tailored tools designed specifically for craft brands operating with limited footprints, modest budgets, and intense market competition. This pilot addresses key…

White Claw Joins AppyHour Pilot With Brand Activation Manager v1.1

AppyHour® has added White Claw to its growing roster of brand partners piloting Brand Activation Manager (BAM) v1.1, expanding live, in-market validation of the platform with a leading beverage-alcohol brand. The pilot brings White Claw activations onto AppyHour’s Brand Activation Manager, supporting retail-level execution and consumer engagement across on-premise locations. Expanding Live Platform Validation Brand Activation Manager v1.1 builds on the foundation of earlier releases, incorporating product enhancements informed by live market usage and partner feedback. Piloting with White Claw allows AppyHour to further validate the platform’s capabilities in real operating environments, while continuing to…

AppyHour + Encompass API Powers Smarter, Faster, Context-Rich Activations

AppyHour has launched a live integration with the Encompass Technologies API.The integration expands the Brand Activation Manager’s ability to ingest, map, and operationalize supplier data—reducing friction in market setup and accelerating time-to-value for supplier brands. The integration streamlines go-to-market execution and client setup while unlocking new insights to critical data points including placements, consumer engagement, and depletions, in a way that supports more effective brand activation and measurable market performance. Unlocking Brand Activation Capabilities at Local, Regional, & National Scale The new integration strengthens AppyHour’s foundation for supplier-led activation by reducing friction in data ingestion,…

Heineken Pilots AppyHour Brand Activation Manager v1.0 in Tampa

AppyHour® has launched a live pilot of Brand Activation Manager (BAM) v1.0 with HeinekenUSA in Tampa. This marks the first in-market deployment of the platform with a global beverage-alcohol brand partner. The pilot moves AppyHour's Brand Activation Manager from behind the scenes beta testing to live production operations across on-premise retail locations in one of the country’s most active hospitality markets. Piloting our Brand Activation Manager with HeinekenUSA is a major step for AppyHour's growth. It allows us to validate the platform's capabilities and technical processes in a live market and iterate based on real…

AppyHour® Retail Business Hub v1.1: Smarter Scheduling + Exclusive Specials Unleashed

AppyHour has released Retail Business Hub v1.1 — an update focused on making it faster and easier for bars and restaurants to run happy hour promotions, publish bar specials, and schedule events with less friction—so the right offers show up to nearby guests at the right time. This version introduces enhanced scheduling capabilities for recurring happy hours and weekly specials, plus powerful new tools to create and promote exclusive specials that stand out in the AppyHour app and reach high-intent, nearby consumers at the perfect moment. Retail Business Hub v1.1 - Core Improvements Enhancements to…

AppyHour Launches Brand Activation Manager (BAM) to Transform Beverage-Alcohol Activation

Today, we’re introducing AppyHour® Brand Activation Manager (BAM) v1.0 — the industry's first purpose-built platform that empowers beverage-alcohol brands and their retail partners to map activations, drive consumer engagement, and measure true ROI in real time. As a cornerstone of AppyHour's connected ecosystem, BAM bridges the gap between marketing spend and in-market performance, moving the beverage-alcohol industry from fragmented guesswork to scalable, accountable execution. This is a major milestone for AppyHour. Brand Activation Manager has been part of our vision since day one, and it directly supports our mission to build a more connected, data-driven…