New Product: Account-Level Geo-Fencing for Retailers & Brand Activations

AppyHour releases its proprietary Retail Geo-Fencing tools that make brand and retail-level engagement contextually relevant and data rich. Why This Is HUGE (for suppliers + retailers) Proximity triggers for targetingCampaigns can now respond to consumer proximity helping suppliers and retailers reach people who are close enough to act, not just broadly “in-market.” Foot traffic attributionGeo-fencing strengthens the measurement layer by enabling foot-traffic attribution so brand activations and retail-driven bar promotions can be evaluated based on whether they contribute to real-world nearby engagement and visits, not just impressions. Account-level targeting tied to retail realityPromotions can be…

AppyHour Expands into Florida’s Premier 30A Corridor

AppyHour has officially launched across Florida’s iconic 30A region, extending its innovative real-time platform for bar, restaurant, and brand activations into a premier coastal destination. This strategic expansion delivers seamless discovery of happy hours, drink specials, events, and targeted promotions to locals and tourists alike, while providing retailers and beverage alcohol suppliers with powerful tools for engagement and data-driven decision-making. The launch includes full coverage across: Destin Santa Rosa Beach Rosemary Beach Panama City Beach Why 30A 30A isn’t just a beach destination—it’s a seasonal demand accelerator. The area stands out as a high-intent, tourism-fueled…

Good Boy Vodka’s John Daly Cocktails Pilot Launches Across Tampa Bay Region

AppyHour adds another supplier client to their lineup with Good Boy Vodka’s “John Daly Cocktails” (Iced Tea & Lemonade RTDs). AppyHour's Brand Activation Manager is empowering supplier-led activation campaigns that engage consumers when the context is right to drive real-time discovery at the retail account level. The pilot will be testing AppyHour's new and upcoming capabilities for both on-premise and off-premise activation to see what works best for RTD brands competing in a crowded category: localized targeting, contextually relevant messaging and calls-to-action, clear “why now” hooks, and measurement that ties activation to real retail outcomes.…

AppyHour Adds VIP Support for Supplier Clients

AppyHour® now supports clients to utilize their Vermont Information Processing (VIP) data reports to power their brand on AppyHour®. Complementing AppyHour's Encompass API integration, the this update renders AppyHour’s Brand Activation Manager as data-agnostic, enabling suppliers from around the nation to onboard and scale brand activation programs, irrespective of their distributor's underlying technology systems. Key benefits for suppliers This capability mitigates data-related friction and expedites time-to-value for clients and new market launches. Minimized manual intervention Automates ingestion from VIP reports, streamlines account provisioning, turns placements into promotions, while decreasing market setup time by 700+% Uniform…

New Product: AppyHour® API Enhances Localized Content Distribution

AppyHour launched its new read API enabling approved partners to access AppyHour's live dataset of happy hours, daily specials, bar event schedules, and venue details for integration into their own websites, apps, and content experiences. UNation (www.unation.com), one of the leading localized even distribution platforms, is the first pilot partner leveraging the tool. The API enables UNation to distribute enriched happy hour, exclusive deals,. and bar events, offering their web visitors more localized information to plan memorable outings. Why This Matters AppyHour's API becomes the go-to source for the most accurate and comprehensive source for…

AppyHour® Extends Platform Into Off-Premise Brand Activation

AppyHour®, the leading brand activation and sales-enablement platform for the beverage-alcohol industry, has officially launched the beta version of off-premise activation capabilities with its Brand Activation Manager platform. The update extends AppyHour's on-premise success into activating consumers at, or nearby, liquor stores, wine shops, and other off-premise retail environments. Beverage-alcohol brands can now execute unified, cross-channel activations from a single system, bridging the gap between where consumers discover and where they purchase. “Our customers want the same tools for off-premise that we deliver for on-premise, and expanding in this direction was a natural progression of…