for beverage alcohol brands
Turn every placement into measurable brand activation. consumer demand. market impact.
Connect your placements and programs to real consumer demand — and measure what's actually driving momentum.
Supporting supplier brands across emerging and established portfolios.
the activation gap
Up to 70% of beverage alcohol activation spend is lost each year.
Brands invest in placements, programs, and promotions, but execution is scattered across manual workflows, siloed data, and channels that miss consumers when they are ready to act.
Manual execution
Disconnected workflows make programs hard to launch, manage, and scale.
Fragmented data
Performance signals are scattered across accounts, channels, and markets.
Missed intent
Consumers are reached too late, too broadly, or too far from the point of purchase.
the solution
Brand Activation Manager
Your brands. Your placements. Your programming.
Connected. Activated. Measurable.
Real-Time Footprint Intelligence
Map retail accounts, product availability, and market activity with pinpoint accuracy.
Proximity Retail Activation
Reach nearby consumers when they are at or close to a point of purchase.
Scalable Sales Enablement
Support sell-through with tools built for marketing and retail execution teams.
how it works
Activate brand portfolios and key markets in days, not months.
Intentionally simple — AppyHour® turns your placements into real market activation in just a few clicks.
01
Connect your brand
Import brand, SKU, footprint, and depletion data into one activation-ready retail network.
02
Activate accounts
Launch proximity campaigns and brand moments across your live accounts in a few clicks.
03
Drive demand
Reach nearby consumers with campaigns tied to real accounts, real markets, and real moments of decision.
04
Measure + optimize
Measure campaigns and brand performance to inform what’s worth doubling down on.
Retail locations activated
Via AppyHour API and footprint data syncs
Brand engagement delivered
Engagement across AppyHour® app and web feed
Consumer proximity
Average consumer distance to a point of purchase
Monthly data points
Feeding our data-intelligence and activation systems
Omni-channel support
On-premise. Off-premise. We got you covered.
From bars and restaurants to retail shelves — activate wherever your brand is available.
make placements work for you
Turn accounts into always on activation channels.
Use your existing placements, programs, and participating accounts to create consumer-facing brand touchpoints across your retail footprint.
maximize activation spend
Amplify activations you're already investing in.
Extend the value of placements, specials, and in-market programs by turning them into measurable consumer activation instead of one-time execution.
win more business
Win the moments of decision, not just passive impressions.
Create brand moments when consumers are nearby or at a point of purchase. Use data and sell-through support to win more points of distribution.
designed to fit your stack
Works with the systems your teams already use.
get started
Turn every placement into measurable activation.
Whether you’re a brand manager, VP of marketing, or a distribution partner — AppyHour® has a seat at the table for your team.