Today, we’re introducing AppyHour® Brand Activation Manager (BAM) v1.0 — the industry's first purpose-built platform that empowers beverage-alcohol brands and their retail partners to map activations, drive consumer engagement, and measure true ROI in real time. As a cornerstone of AppyHour's connected ecosystem, BAM bridges the gap between marketing spend and in-market performance, moving the beverage-alcohol industry from fragmented guesswork to scalable, accountable execution. This is a major milestone for AppyHour. Brand Activation Manager has been part of our vision since day one, and it directly supports our mission to build a more connected, data-driven…

AppyHour has officially surpassed 100,000 installs, marking a major milestone in building the consumer demand layer that powers our beverage alcohol activation ecosystem. This significant achievement underscores the growing demand for smarter, more convenient ways to discover food, drink specials, events, and promotions in the beverage alcohol (bev-alc) industry. As the premier platform connecting consumers directly to real-time deals at bars, restaurants, and brand activations, AppyHour continues to redefine how people experience their nights out. Why this matters In an industry where discovery and timely engagement drive consumer behavior, hitting 100,000 installs signals strong momentum…

We’re excited to share that AppyHour® has been accepted into Embarc Collective, Tampa’s leading startup hub for high-growth technology companies. This marks an important milestone as we continue scaling the platform and deepening our presence in Florida’s rapidly growing tech and hospitality ecosystem. About Embarc Collective Embarc Collective is a curated, founder-first ecosystem for serious builders who want to scale fast and sustainably. Since launching in 2019, they've grown into a powerhouse of more than 150+ founders leading early-stage and growth-stage companies, providing personalized coaching, vetted programming, on-demand mentorship, and direct connections to corporates, universities,…

After getting AppyHour® off the ground and establishing the long-term vision for the Company in the Twin Cities, we’ve made the decision to relocate our headquarters to Tampa, Florida. This wasn’t a lifestyle decision. It was a business one. Early Optimism vs. Lived Experience I started the company in my home state of Minnesota with similar ambitions as my company-founding counterparts. I wanted to help put MN on the map as a legit tech hub. "Grow it here, grind here, succeed here, prove the skeptics wrong." That optimism and ambition carried us through the early…