AppyHour expands its partnership with Constellation Brands' Modelo in the Miami market. The iconic beer brand is using AppyHour's Brand Activation Manager ecosystem to deliver enhanced consumer engagement and targeted activations across their Miami footprint. Now, Miami consumers can instantly discover live happy hours, food and drink specials, and Modelo rebate offers across the market. More programming from Modelo is coming soon. AppyHour Miami Launch with Modelo: Why it matters Miami is one of the most competitive and culturally rich markets in the country, with high consumer demand for premium imports, lively social experiences, and…

AppyHour® announces Constellation Brands partnership to support the industry-leader's activation investments across key Florida markets. This pilot integrates AppyHour's Brand Activation Manager with Constellation's activation investments for Corona and Modelo Especial. This approach connects placements, activation investments, retail execution, and consumer demand. Resulting in actionable reporting to optimize programs in flight and guide future spend. Why this matters In the beverage alcohol sector, executing activations is usually straightforward. But demonstrating their value on retail sales and consumer engagement across the market remains a persistent challenge. AppyHour closes that gap by tying activation spend to in-market…

AppyHour is kicking off its Chicago market rollout in partnership with Real American Beer (RAB). The rollout will activate RAB across both on premise and off premise accounts, using AppyHour's Brand Activation Manager to scale context-rich consumer engagement, improve retail execution, and capture measurable performance data at the account and market level. Why this matters Chicago is one of the nation’s most competitive beer markets. Expectations are high, attention is expensive, and there is no shortage of options for consumers and retailers. High on premise density and variety A wide range of bar and restaurant…

AppyHour® announces a strategic multi-market partnership with Real American Beer (RAB), the fast growing, "200% American" light lager that has sold more than 10 million cans across 15,000 retailers and 30 states in just its first 18 months. The partnership will integrate RAB into AppyHour's brand activation and sales-enablement ecosystem (Brand Activation Manager) across key growth markets.Real American Beer will utilize AppyHour's on-premise and off-premise channel activation capabilities and analytics tools. Initial rollout markets include Tampa, St. Petersburg, and Chicago with expansion planned across 10 additional markets and select towns in Q2. Why This Matters…