AppyHour Just Upgraded Its Web Feed. Here’s Why It Matters.
AppyHour has launched an enhanced web feed that brings its acclaimed discovery experience beyond the mobile app. Now, consumers can find real-time happy hours, events, food and drink specials, and supplier campaigns on any device. Just as important, each page is indexable, shareable, and built for SEO. Winning Consumer Demand Signal Search Terms In the past 12 months, AppyHour’s web properties have generated more than 2.5 million first-page organic search impressions. This is far more than a vanity metric. It represents strategic ownership of the market’s highest-intent search terms, converting organic traffic into rich behavioral…

