AppyHour® founder and CEO Neil Jirele featured in Florida Trend’s NextGen series covering emerging Florida entrepreneurs and technology companies.

AppyHour® Technology Founder Featured in Florida Trend’s NextGen Series

Florida Trend magazine featured AppyHour® Technologies founder and CEO Neil Jirele in its May 2026 NextGen series. The series profiles emerging entrepreneurs building notable companies across Florida. The feature covers the origin of AppyHour®, the company's evolution from a consumer discovery app into a data-driven brand activation and sales-enablement platform for the beverage alcohol industry, and its ongoing expansion across Florida and into new markets. Florida Trend also highlights how AppyHour® works with major national suppliers to help brands reach nearby consumers at the moment of decision, delivering account-level engagement data that traditional marketing spend…

AppyHour enhanced web feed displayed on desktop, tablet, and mobile showing real-time happy hours and supplier campaigns

AppyHour Just Upgraded Its Web Feed. Here’s Why It Matters.

AppyHour has launched an enhanced web feed that brings its acclaimed discovery experience beyond the mobile app. Now, consumers can find real-time happy hours, events, food and drink specials, and supplier campaigns on any device. Just as important, each page is indexable, shareable, and built for SEO. Winning Consumer Demand Signal Search Terms In the past 12 months, AppyHour’s web properties have generated more than 2.5 million first-page organic search impressions. This is far more than a vanity metric. It represents strategic ownership of the market’s highest-intent search terms, converting organic traffic into rich behavioral…

AppyHour launches in Miami with Modelo activation

AppyHour Launches Miami with the #1 Beer Brand in the U.S.

AppyHour expands its partnership with Constellation Brands' Modelo in the Miami market. The iconic beer brand is using AppyHour's Brand Activation Manager ecosystem to deliver enhanced consumer engagement and targeted activations across their Miami footprint. Now, Miami consumers can instantly discover live happy hours, food and drink specials, and Modelo rebate offers across the market. More programming from Modelo is coming soon. AppyHour Miami Launch with Modelo: Why it matters Miami is one of the most competitive and culturally rich markets in the country, with high consumer demand for premium imports, lively social experiences, and…

AppyHour announces a partnership with Constellation Brands to scale measurable activation.

AppyHour Scores Constellation Brands Partnership for Key Florida Markets

AppyHour® announces Constellation Brands partnership to support the industry-leader's activation investments across key Florida markets. This pilot integrates AppyHour's Brand Activation Manager with Constellation's activation investments for Corona and Modelo Especial. This approach connects placements, activation investments, retail execution, and consumer demand. Resulting in actionable reporting to optimize programs in flight and guide future spend. Why this matters In the beverage alcohol sector, executing activations is usually straightforward. But demonstrating their value on retail sales and consumer engagement across the market remains a persistent challenge. AppyHour closes that gap by tying activation spend to in-market…

AppyHour Expands to Chicago with Real American Beer

AppyHour is kicking off its Chicago market rollout in partnership with Real American Beer (RAB). The rollout will activate RAB across both on premise and off premise accounts, using AppyHour's Brand Activation Manager to scale context-rich consumer engagement, improve retail execution, and capture measurable performance data at the account and market level. Why this matters Chicago is one of the nation’s most competitive beer markets. Expectations are high, attention is expensive, and there is no shortage of options for consumers and retailers. High on premise density and variety A wide range of bar and restaurant…

AppyHour Lands Multi-Market Partnership with Real American Beer

AppyHour® announces a strategic multi-market partnership with Real American Beer (RAB), the fast growing, "200% American" light lager that has sold more than 10 million cans across 15,000 retailers and 30 states in just its first 18 months. The partnership will integrate RAB into AppyHour's brand activation and sales-enablement ecosystem (Brand Activation Manager) across key growth markets.Real American Beer will utilize AppyHour's on-premise and off-premise channel activation capabilities and analytics tools. Initial rollout markets include Tampa, St. Petersburg, and Chicago with expansion planned across 10 additional markets and select towns in Q2. Why This Matters…