Read more about the article How AppyHour is Revolutionizing Brand Activation with Heineken Silver
How Heineken Silver is Revolutionizing Brand Activation with AppyHour

How AppyHour is Revolutionizing Brand Activation with Heineken Silver

How AppyHour is Revolutionizing Brand Activation with Heineken Silver In a competitive beverage market, brands need fresh ways to engage consumers and stand out. Heineken Silver, the latest innovation introduced to the Heineken portfolio, has partnered with AppyHour, a brand activation and sales-enablement platform driving "Butts to Barstools and Lips to Glasses" in the modern day of technology. Engaging the Modern Consumer With younger, tech-savvy consumers, Heineken Silver needed a new approach to connect with them. Traditional marketing alone wasn’t enough and by partnering with AppyHour, Heineken Silver taps into real-time brand activations, reaching consumers directly on…

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