New features, enhancements, and platform improvements across the AppyHour ecosystem.
AppyHour brand activation and marketing off-premise
In the crowded world of beverage alcohol marketing, standing out is tougher than ever—especially in off-premise environments like liquor stores, grocery aisles, and convenience chains. Most bev-alc brand teams know this pain all too well: you invest in shelf displays, tasting events, and field teams, but the ROI is vague and visibility is limited. Why? Because the off-premise alcohol space is saturated—and legacy marketing tactics just don’t cut it anymore. 🚨 The Off-Premise Alcohol Brand Activation Problem Over 80% of alcohol purchases happen off-premise (IRI). The average store has 30,000+ beverage SKUs competing for attention.…
AppyHour is excited to announce a groundbreaking expansion into the off-premise market! Building on our success in the on-premise space with bars, restaurants, and beverage brands, we are now extending our unique brand activation capabilities to major retailers, including Publix, Total Wine, and others. This strategic move is aimed at amplifying brand visibility and consumer engagement where it matters most—right at the point of purchase. Why Off-Premise Matters In today’s competitive beverage industry, off-premise sales have become a critical growth driver for brands. With consumers increasingly purchasing alcohol for home consumption, retail environments such as…
AppyHour® Online is our newest product feature with the functions of AppyHour® Mobile now made accessible from your browser.