AppyHour is excited to announce a groundbreaking expansion into the off-premise market! Building on our success in the on-premise space with bars, restaurants, and beverage brands, we are now extending our unique brand activation capabilities to major retailers, including Publix, Total Wine, and others. This strategic move is aimed at amplifying brand visibility and consumer engagement where it matters most—right at the point of purchase.
Why Off-Premise Matters
In today’s competitive beverage industry, off-premise sales have become a critical growth driver for brands. With consumers increasingly purchasing alcohol for home consumption, retail environments such as grocery stores and specialty beverage shops are prime locations for driving sales and building brand loyalty. AppyHour’s expansion into off-premise locations allows beverage brands to directly influence purchasing decisions through targeted digital promotions and activations.
Initial Key Players
Our initial rollout includes leading retailers such as:
- Publix Super Markets – With a vast footprint across the Southeast, Publix is a key player in the grocery retail space. By integrating AppyHour’s platform with their in-store marketing efforts, we aim to drive sales and increase product visibility for participating beverage brands.
- Total Wine & More – As the nation’s largest independent retailer of fine wine, spirits, and beer, Total Wine offers unparalleled access to a broad customer base. AppyHour will enable brands to create engaging, location-specific promotions that encourage trial and repeat purchases.
- Additional Retail Partners – We are actively working to onboard more regional and national retailers to further expand our reach and provide brands with a diverse range of off-premise activation opportunities.
How AppyHour Works for Off-Premise
AppyHour’s platform leverages geo-targeted digital campaigns to engage consumers at the right time and place. Here’s how it works:
- Geo-Targeted Offers – Consumers using the AppyHour app receive location-specific deals and promotions when they enter participating retail locations.
- Seamless Reach – As shoppers enter the retail store they will receive unique push notifications featuring key brands, making the experience frictionless for both customers and retailers.
- Data-Driven Insights – Brands gain valuable insights into consumer behavior, enabling them to refine their marketing strategies and maximize ROI.
Benefits for Beverage Brands
Expanding into off-premise locations provides beverage brands with several key benefits:
- Increased Reach – Access a larger pool of potential customers beyond the traditional bar and restaurant setting.
- Enhanced Brand Visibility – Stand out in crowded retail environments with targeted promotions and activations.
- Stronger Consumer Connections – Build long-term brand loyalty by engaging with consumers at multiple touchpoints.
Looking Ahead
As we continue to grow, AppyHour remains committed to helping beverage brands thrive in an ever-evolving market. Our expansion into off-premise retail is just the beginning. We have ambitious plans to further integrate our platform with innovative technologies and broaden our network of retail partners.
Whether you’re a brand looking to boost your presence or a retailer aiming to enhance the customer experience, AppyHour offers a proven solution to drive engagement, sales, and loyalty.
Stay tuned for more updates as we roll out our off-premise program!
Ready to take your brand activation to the next level? Contact us today to learn how AppyHour can help you succeed in both on-premise and off-premise markets.
