In a competitive beverage market, brands need fresh ways to engage consumers and stand out. Heineken Silver, the latest innovation introduced to the Heineken portfolio, has partnered with AppyHour, a brand activation and sales-enablement platform driving "Butts to Barstools and Lips to Glasses" in the modern day of technology. Engaging the Modern Consumer With younger, tech-savvy consumers, Heineken Silver needed a new approach to connect with them. Traditional marketing alone wasn’t enough and by partnering with AppyHour, Heineken Silver taps into real-time brand activations, reaching consumers directly on their smartphones while they’re out at bars and social…