The Cost of Tap Handles vs. AppyHour: Which Delivers More Value?

In bars and restaurants, brand visibility is essential, but traditional tap handles come with high costs and limited consumer engagement. While tap handles have been a marketing staple, brands are increasingly choosing AppyHour for a more affordable, data-driven solution that offers a better return on investment.

The High Cost of Tap Handles for Brands and Distributors

Tap handles may be iconic, but they involve significant costs:

• Manufacturing & Distribution: Producing custom tap handles costs between $30 to $100 each, plus additional logistics, installation, and replacement expenses. For 200 locations, this totals approximately $13,000, covered entirely by the brand and distributor.
• Replacement Costs: Tap handles need frequent replacement as they wear out or are never returned, resulting in brands spending an additional 10-15% of the initial investment annually.
• Limited Engagement: Tap handles often sit behind the bar, capturing limited attention. A Nielsen survey found only 22% of customers choose a drink based solely on the tap handle, making ROI unpredictable.

Why AppyHour Offers Superior Value with up to 60% Cost Savings

AppyHour delivers cost-effective, measurable engagement directly to consumers, achieving significant engagement and higher rate of sale.

• Higher Consumer Engagement: AppyHour’s in-app promotions increase brand engagement by an average of 45%, making customers more likely to select promoted products than with static tap handles.
• Up to 60% Savings: AppyHour costs up to 60% less than traditional tap handles, allowing brands to access multiple establishments for a fraction of the cost, making it easier to scale their presence without large, upfront investments.
• Real-Time Data for Optimized ROI: With AppyHour, brands can track engagement, rate of sale, and adjust promotions in real time, driving better results and offering insights that traditional tap handles cannot match.

A Smarter, More Affordable Solution with AppyHour

For alcohol brands and distributors, the ongoing costs of tap handles make it challenging to achieve a solid return on investment. AppyHour provides a modern alternative that boosts consumer engagement and maximizes rate of sale in bars and restaurants. For brands looking for an immediate impactful solution, AppyHour is the superior choice for driving growth and measurable success.