Thought leadership, data, and strategy for beverage brands and distribution partners.
AppyHour brand activation and marketing off-premise
In the crowded world of beverage alcohol marketing, standing out is tougher than ever—especially in off-premise environments like liquor stores, grocery aisles, and convenience chains. Most bev-alc brand teams know this pain all too well: you invest in shelf displays, tasting events, and field teams, but the ROI is vague and visibility is limited. Why? Because the off-premise alcohol space is saturated—and legacy marketing tactics just don’t cut it anymore. 🚨 The Off-Premise Alcohol Brand Activation Problem Over 80% of alcohol purchases happen off-premise (IRI). The average store has 30,000+ beverage SKUs competing for attention.…
AppyHour is excited to announce a groundbreaking expansion into the off-premise market! Building on our success in the on-premise space with bars, restaurants, and beverage brands, we are now extending our unique brand activation capabilities to major retailers, including Publix, Total Wine, and others. This strategic move is aimed at amplifying brand visibility and consumer engagement where it matters most—right at the point of purchase. Why Off-Premise Matters In today’s competitive beverage industry, off-premise sales have become a critical growth driver for brands. With consumers increasingly purchasing alcohol for home consumption, retail environments such as…
AppyHour® is revolutionizing the beverage-alcohol industry by providing digital marketing solutions that boost consumer engagement, drive sales, and offer real-time insights for brands and distributors.
Empowering the Bev-Alc Digital Marketing Shift Through AppyHour The beverage-alcohol (bev-alc) industry is undergoing a rapid digital transformation, and AppyHour® is at the forefront of this change. Traditional marketing tactics like tap handles and in-store promotions are becoming less effective, making digital tools essential for engaging today’s consumers. AppyHour® provides a modern solution that enhances brand visibility and delivers measurable results.The Shift to Digital MarketingConsumers now prefer personalized, real-time engagement when choosing beverages, especially at bars and restaurants. AppyHour® allows brands to deliver targeted digital promotions directly to consumers at the point of purchase. This drives product trials, boosts…
Discover how analytics can enhance promotional effectiveness, boost customer engagement, and attract more patrons to bars & Restaurants.
In the bustling world of hospitality, data-driven marketing is the secret sauce that can elevate your bar or restaurant from average to extraordinary. With the right analytics, you can not only understand your customers better but also enhance promotional effectiveness. Here’s how to harness the power of data to attract more patrons—whether you’re aiming to fill barstools or keep glasses clinking. The Power of Data in Marketing Data-driven marketing involves collecting and analyzing customer information to make smarter business decisions. This includes demographics, preferences, and purchasing behavior. By utilizing this data, you can craft tailored…
