Welcome to AppyHour®’s resource hub for beverage alcohol suppliers and distributors.
Whether you’re launching a new product or scaling brand presence across markets and on-premise and off-premise channels, you’ll find high-impact strategies, analysis, marketing tools, and case studies here.
Learn how top suppliers activate brands, boost sales, and support retailers using data, geo-targeting, and real-time consumer engagement.
AppyHour is excited to announce a groundbreaking expansion into the off-premise market! Building on our success in the on-premise space with bars, restaurants, and beverage brands, we are now extending our unique brand activation capabilities to major retailers, including Publix, Total Wine, and others. This strategic move is aimed at amplifying brand visibility and consumer engagement where it matters most—right at the point of purchase. Why Off-Premise Matters In today’s competitive beverage industry, off-premise sales have become a critical growth driver for brands. With consumers increasingly purchasing alcohol for home consumption, retail environments such as…
empowering retailers, brand activation on-premise
In an ever-evolving market, where consumer behavior shifts rapidly and competition grows fiercer, fostering strong relationships between beverage brands, bars, and restaurants is essential for sustainable success. AppyHour bridges the gap between these stakeholders, delivering tangible benefits that empower both sides of the equation. Here’s how partnering with AppyHour amplifies the influence and success of your key stakeholders: Empowering Beverage Brands Marketing Strategies Amplifying Brands Beverage brands face mounting pressure to stay relevant and increase sales in a crowded marketplace. AppyHour provides a platform that enables brands to: Boost Visibility: With AppyHour’s targeted promotions, brands…
red bull campaign setup appyhour flugtag activation
How AppyHour Amplified Brand Activation for Red Bull Flugtag Tampa Bay Red Bull Flugtag isn't just an event—it's an experience that embodies creativity, excitement, and the unexpected. When Red Bull set out to amplify its 2024 Tampa Bay Flugtag activation, they partnered with AppyHour, a dynamic brand activation platform designed to connect brands, retailers, and consumers at the point of decision. Over the course of the two-day event, AppyHour delivered exceptional results, engaging audiences and driving measurable outcomes for Red Bull and participating on-premise retailers. Red Bull Flugtag x AppyHour®: Activation Goals The mission was clear:…
White Claw Activation
AppyHour® and White Claw Team Up to Amplify Brand Activation and Sales Enablement AppyHour is thrilled to announce its partnership with White Claw, a leader in the hard seltzer market, to revolutionize how consumers experience the brand in bars, restaurants, and nightlife venues. This collaboration enhances White Claw’s activations by integrating advanced analytics to optimize engagement, boost sales, and deepen customer connections. Driving White Claw’s Activations with Data White Claw has built a reputation for creating memorable consumer experiences, and now, through AppyHour’s innovative platform, those efforts are backed by actionable insights. By leveraging AppyHour’s robust…
