Our mission
We're transforming how the beverage alcohol industry connects, activates, engages, and sells—connecting brands, distributors, retailers, and consumers through technology, data, and disruptive innovation built to power the future of beverage alcohol.
Our Story
AppyHour® Inc. was formally incorporated in 2019—but like all great startup stories, it started with a beer and a painful bill.
While studying abroad in Madrid, Neil (our now-CEO) went out with co-workers to grab a few drinks. When the check came, he was stunned: $8 a beer—more than $12 at the time. On the walk home, a stranger yanked him into a quiet, nearby restaurant. Inside? The exact same beers for a quarter of the price. Bonus: they had live flamenco.
That moment was both annoying and enlightening.
Consumers like Neil were overpaying and missing out. And venues with killer offerings had no effective way to reach the right consumers, with the right offers, at the right time.
“There has to be a way to discover real-time food, drink, and event specials nearby—and a better way for bars and restaurants to reach me when I’m actually deciding where to go.”
Company Evolution
After a bootstrapped alpha launch and strong early traction, Neil took a role at one of the nation’s top 5 liquor distributors to learn more about the industry—and that’s when the bigger picture came into focus.
Here’s what he saw:
Suppliers were spending millions on brand activations that lacked data, targeting, ROI, or value for their retail partners.
Distributors were overwhelmed and under-incentivized to prioritize brands equitably.
Retailers were being left behind—missing out on marketing support and promotional value.
Consumers? Still stuck Googling “happy hours near me” and hoping for the best.
That’s when AppyHour evolved.
Pioneering Innovation in Beverage Alcohol
Today, AppyHour® is the industry’s leading end-to-end brand activation and sales-enablement company, building technology for:
Beverage alcohol brands investing in GTM strategies, sales execution and brand activation
Distributors investing in service-led growth and data-driven technology to advance their competitive edge
Retailers eager to drive traffic, push product sales, and grow their business
Consumers who want real-time food, drink, and event specials when it matters most.
AppyHour® combines big-data, AI-technology, and market analytics to drive measurable results for stakeholders, and deliver reach to consumers at the point of decision-making and the point of purchase.
We’re just getting started—but the mission remains the same:
Build industry-leading technology that empower s brands, distributors, retailers, and consumers to win—together.
