Your Menu Placement Won’t Sell Without Local Demand

Getting on the menu used to feel like the win. The supplier got the placement, the distributor got the account to say yes, and the rep could point to the printed list like proof something real had happened. But a line on a cocktail menu does not mean the bartender will recommend it. It does not mean the guest will notice it. It definitely does not mean the buyer will reorder it. The uncomfortable truth is simple: menu placement is inventory permission, not consumer demand. And right now, that distinction matters more than ever. Bars…