In the bustling world of hospitality, data-driven marketing is the secret sauce that can elevate your bar or restaurant from average to extraordinary. With the right analytics, you can not only understand your customers better but also enhance promotional effectiveness. Here’s how to harness the power of data to attract more patrons—whether you’re aiming to fill barstools or keep glasses clinking. The Power of Data in Marketing Data-driven marketing involves collecting and analyzing customer information to make smarter business decisions. This includes demographics, preferences, and purchasing behavior. By utilizing this data, you can craft tailored…