Read more about the article The Margin Squeeze: How Inflation, Tariffs & Rising Costs Are Reshaping the Beer Industry.
Industry Insights / Market Trends & Research / Strategy & Best Practices / Suppliers & Distributors

The Margin Squeeze: How Inflation, Tariffs & Rising Costs Are Reshaping the Beer Industry.

By AppyHour Industry Insights Rising tariffs and inflation are squeezing brewery margins. Learn how suppliers can adapt to cost pressures and strengthen relationships with breweries in 2026. A Perfect Storm of Cost Pressures After years of supply chain shifts, rising costs, and global uncertainty, the beer industry now faces a new kind of pressure — the margin squeeze. Brewing industry inflation and rising costs at nearly every step of the brewing and distribution process are reshaping how brewing companies, distributors, and vendors operate. This year, it’s not just about selling beer — it’s about protecting…

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December 22, 2025
Read more about the article Where Bev-Alc Marketing Dollars Go to Die (And How to Fix It)
Featured / Industry Insights / Suppliers & Distributors

Where Bev-Alc Marketing Dollars Go to Die (And How to Fix It)

In 2026, the beverage alcohol industry invests billions in marketing, with over 60-70% shifting to digital channels. Yet up to 70% of total spend—and $26.8 billion globally in programmatic alone—often wastes away due to inefficiency, poor targeting, and out-of-context delivery. Traditional channels compound the problem, missing the moment when consumers decide where to go and what to drink. Proven Inefficiencies Supported by Data If you work in beverage alcohol, you already know the drill: big budgets, big campaigns, big decks, big checks… and very fuzzy answers. Up to 70% of a typical bev-alc marketing budget…

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December 22, 2025
Read more about the article How Automation Is Reshaping Beverage Alcohol Sales
Industry Insights / Suppliers & Distributors

How Automation Is Reshaping Beverage Alcohol Sales

Tech That Tastes Good: How Automation is Reshaping Beverage Sales in Chicago The beverage alcohol industry is undergoing a fundamental shift. Automation and digital tools—once considered optional—are now essential to how bars, restaurants, brands, and distributors operate. Rising labor costs, margin pressure, and changing consumer expectations have accelerated adoption across the on-premise, reshaping how beverage programs are built and how sales teams go to market. This isn’t about flashy tech. It’s about efficiency, data, and smarter execution. Why Automation Is Accelerating Across Hospitality Hospitality has always been a relationship-driven industry. But economics are now forcing operators…

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December 1, 2025
Read more about the article Local Matters: How Regional Partnerships Are Shaping the Next Era of Beer Distribution
Industry Insights / Suppliers & Distributors

Local Matters: How Regional Partnerships Are Shaping the Next Era of Beer Distribution

In today’s competitive beer market, success hinges on more than just brewing great beer; it’s about strategically getting that beer into the right hands. Local beer marketing is the new advantage for breweries, enabling them to create real consumer demand in local bars, restaurants, and stores. By partnering with platforms like AppyHour, breweries can amplify their presence and enhance distributor relationships. Discover how focusing on local relevance, freshness, and targeted promotions can transform your brand’s visibility and drive sales. Ready to turn distribution into demand? Dive into actionable strategies that will keep your beer on tap and on shelves!

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November 17, 2025