AppyHour® has added White Claw to its growing roster of brand partners piloting Brand Activation Manager (BAM) v1.1, expanding live, in-market validation of the platform with a leading beverage-alcohol brand.

The pilot brings White Claw activations onto AppyHour’s Brand Activation Manager, supporting retail-level execution and consumer engagement across on-premise locations.

Expanding Live Platform Validation

Brand Activation Manager v1.1 builds on the foundation of earlier releases, incorporating product enhancements informed by live market usage and partner feedback. Piloting with White Claw allows AppyHour to further validate the platform’s capabilities in real operating environments, while continuing to refine workflows, performance monitoring, and activation execution.

The pilot supports AppyHour’s broader goal of enabling brands to activate consistently across retail formats and markets.

Adding White Claw to our roster of BAM v1.1 pilots reflects the momentum we’re seeing from leading brands looking for better retail-level activation,”

said the CEO of AppyHour.

“These pilots help us validate the platform in live markets and continue improving the product based on real execution and feedback.

Looking Ahead

The addition of White Claw expands AppyHour’s pilot program as Brand Activation Manager v1.1 continues to roll out with select brand partners. Insights from these pilots will inform ongoing product development and future market deployments.