How AppyHour Amplified Brand Activation for Red Bull Flugtag in Tampa Bay
How AppyHour Amplified Brand Activation for Red Bull Flugtag Tampa Bay
Red Bull Flugtag isn’t just an event—it’s an experience that embodies creativity, excitement, and the unexpected. When Red Bull set out to amplify its 2024 Tampa Bay Flugtag activation, they partnered with AppyHour, a dynamic brand activation platform designed to connect brands, retailers, and consumers at the point of decision. Over the course of the two-day event, AppyHour delivered exceptional results, engaging audiences and driving measurable outcomes for Red Bull and participating on-premise retailers.
Red Bull Flugtag x AppyHour®: Activation Goals
The mission was clear:
- Boost visibility for the Red Bull Flugtag event itinerary.
- Deliver promotional value to participating bars and restaurants.
- Drive sales of Red Bull drink features at local venues.
- Key participating locations included dozens of Tampa’s hottest bars and restaurants like American Social, Bar HWRD, and The Sail Plaza, among others.
The Campaign Powered by AppyHour®
AppyHour leveraged its full suite of tools to amplify the event’s impact, ensuring that Red Bull’s activation reached the right audience at the right time.
1. Engaging Campaign Creative
Creative assets integrated into the AppyHour app drove brand impressions and retailer event views, turning interest into action. Users explored venue offerings while discovering new ways to enjoy Red Bull.
2. Event and Venue Curation
Through AppyHour, participating venues were curated to showcase Red Bull product features alongside special promotions tied to the Flugtag festivities. Each venue, including favorites like Splitsville Tiki + Social and LightHaus Beer Garden, became a hub of activity for fans looking to extend their Flugtag experience
3. Strategic Push Notifications
AppyHour delivered targeted notifications to local app users, highlighting Red Bull drink specials, venue promotions, and event details. This direct line to consumers ensured Red Bull’s message landed exactly where it needed to—on the phones of those most likely to attend.
AppyHour x Red Bull Flugtag: 2-Day Campaign Results
The campaign was put together less than 1-day leading up to the weekend’s event. Despite the short turnaround time and only a 48hr campaign duration, AppyHour generated remarkable results for Red Bull and its retail partners:
- A significant number of brand impressions, amplifying Red Bull’s presence across Tampa Bay.
- A notable increase in profile visibility for participating retailers on AppyHour, translating to greater foot traffic and customer engagement.
- Enhanced sales and visibility for Red Bull drink features, directly boosting ROI for the activation.
1,582
Timely and contextually relevant notifications delivered to high-intent audience in Tampa Bay.
2,699
Cumulative brand engagement across campaign creative, curated events, and promoted product features.
63%+
Increase in consumer engagement with participating Red Bull retailers
Click-Through-Rate (CTR):
AppyHour® Significantly Outperformed Industry Benchmarks
Food & Beverage industry benchmark:
.79%
Red Bull Flugtag Campaign on AppyHour®:
14.4%
Key Takeaways
The collaboration between Red Bull and AppyHour demonstrated how technology-driven brand activation can create meaningful, measurable outcomes. By engaging with event attendees through push notifications, curated promotions, and targeted creative, AppyHour transformed Red Bull Flugtag into not just a spectacle but a strategic marketing success.
This partnership highlights the value of combining live events with digital tools to drive on-premise sales and customer engagement. For participating venues, the benefits were twofold: increased visibility during the event and lasting connections with new patrons.
Looking Ahead
As Red Bull continues to push the boundaries of experiential marketing, partnerships like this will play a critical role in connecting with audiences both on and off-site. And for bars, restaurants, and beverage brands looking to replicate this success, AppyHour is continuing to prove the various use-cases and positioning as the go-to solution for amplifying activation investments of all kinds.