1. Build a complete business profile
Start by making sure your profile answers the basics customers need before choosing where to go. Add your business name, address, phone number, website, hours, and social links.
Then add a strong profile photo. Use an image or logo that show what makes your place worth visiting: your logo, bar, dining room, live music setup, or event atmosphere.
Tip: Lead with your official logo or real photos of your establishment, not generic food or drink images.
2. Add a smart mix of specials
Your specials should show customers that you have something worth coming in for without making the profile feel cluttered. Include a variety of offers across categories, such as beer, wine, cocktails, appetizers, happy hour, brunch, or game-day deals.
You do not need to post every single discounted item. That can become overwhelming fast. Instead, highlight the specials that are easiest to understand, most appealing to customers, and most useful for driving traffic.
Good examples:
- $5 draft beers during happy hour
- Half-price appetizers from 4 PM to 6 PM
- $8 house cocktails on Thursdays
- Wine by the glass specials on Wednesdays
- Brunch mimosa special on Sundays
Tip: Think variety, not volume. A few strong specials across beer, wine, cocktails, and food will usually perform better than a long list of every item on promo.
3. Make every promotion clear and easy to act on
A customer should be able to understand your offer in a few seconds. Include what the special is, when it is available, and any important details they need to know.
Avoid vague posts like “Great drink specials tonight.” Be specific enough that someone can picture themselves ordering it.
Use this simple format:
- What is the offer?
- What day is it available?
- What time does it run?
- Is there a reason to come in now?
Better example:
“$6 margaritas and half-price nachos every Tuesday from 4 PM to 7 PM.”
Tip: If your staff would have trouble explaining the special quickly, customers probably will too. Keep it simple.
4. Keep events and recurring promotions updated
Add recurring events like trivia, karaoke, live music, DJ nights, watch parties, tastings, brunch, industry night, ladies’ night, and holiday promotions. These give customers a reason to choose you on a specific day.
For recurring events, make sure the day and time are clear. For one-time events, update or remove them once they pass so your profile does not feel outdated.
Tip: Use AppyHour for the promotions that need visibility before people arrive. A chalkboard inside the bar only works for people who are already there.
5. Refresh your Business Hub regularly
Your AppyHour Business Hub should feel active. Update expired specials, rotate seasonal offers, add new events, and refresh photos when your menu, patio, entertainment, or atmosphere changes.
You do not need to update everything every day. Start with your strongest current specials and events, then make quick updates whenever something changes.
Tip: Add AppyHour to your normal promotion routine. When you post a special on social media, brief your staff, or update in-house signage, update your Business Hub too.
The goal is simple: help nearby customers see what is happening at your establishment before they decide where to go.
Ready to get more eyes on your specials, events, and promotions? Claim and update your AppyHour® Business Hub at https://www.appyhourmobile.com/resources/bars-restaurants/