In the crowded world of beverage alcohol marketing, standing out is tougher than ever—especially in off-premise environments like liquor stores, grocery aisles, and convenience chains.
Most bev-alc brand teams know this pain all too well: you invest in shelf displays, tasting events, and field teams, but the ROI is vague and visibility is limited. Why? Because the off-premise alcohol space is saturated—and legacy marketing tactics just don’t cut it anymore.
🚨 The Off-Premise Alcohol Brand Activation Problem
- Over 80% of alcohol purchases happen off-premise (IRI).
- The average store has 30,000+ beverage SKUs competing for attention.
- Brands spend billions on in-store marketing and field activations, but less than 30% of shoppers even notice them (Nielsen).
- Traditional tactics lack targeting, tracking, and attribution—making it hard to justify spend or scale what works.
🔥 AppyHour Off-Premise: Your Competitive Edge
We built AppyHour Off-Premise to solve those exact challenges. It’s a powerful new extension of our platform—purpose-built for off-premise brand activations and retail alcohol promotions that actually deliver results.
With AppyHour Off-Premise, beverage brands can:
- 🎯 Launch geo-targeted campaigns around key retail accounts
- 🛍️ Drive trial and conversion at the point of purchase
- 📱 Serve real-time promotions to high-intent consumers nearby
- 📊 Track performance across locations with clear campaign analytics
Whether you’re promoting a new hard seltzer, seasonal vodka flavor, or craft beer lineup—AppyHour gives your brand the tools to break through the noise and engage consumers where they actually buy.
🌍 Go Beyond Bars. Activate Everywhere.
From liquor stores to convenience, golf courses to grocery chains, AppyHour Off-Premise helps beverage brands:
- Expand visibility in high-traffic off-premise locations
- Increase brand lift with location-based, digital-first tactics
- Improve ROI on field marketing and retail activation budgets
- Sync on-premise and off-premise campaigns into one scalable platform
💡 Why It Matters for Brand Marketing Teams
In today’s environment, digital transformation in alcohol marketing isn’t optional—it’s a competitive necessity. With AppyHour Off-Premise, you can:
- Replace static displays with smart, targeted campaigns
- Track results in real-time, not retroactively
- Unify your brand story across bars, stores, and events
- Spend smarter—not just bigger
📩 Let’s talk and explore how to maximize your brand’s reach at the bar and beyond.