World Cup Traffic Is Coming. Are Your Bars Promo-Ready?

World Cup traffic is not a normal sports bump. It is not one big game, one long weekend, or one city getting loud for a few hours. The 2026 FIFA World Cup runs across 104 matches in 16 host cities across the U.S., Canada, and Mexico, according to FIFA’s official match schedule. That creates weeks of uneven, high-intent traffic: early kickoffs, lunch matches, after-work crowds, national fan bases, neighborhood watch parties, stadium district spillover, and casual fans looking for somewhere with the game on. That kind of demand does not reward bars that wait for…