Read more about the article The Margin Squeeze: How Inflation, Tariffs & Rising Costs Are Reshaping the Beer Industry.
Industry Insights / Market Trends & Research / Strategy & Best Practices / Suppliers & Distributors

The Margin Squeeze: How Inflation, Tariffs & Rising Costs Are Reshaping the Beer Industry.

By AppyHour Industry Insights Rising tariffs and inflation are squeezing brewery margins. Learn how suppliers can adapt to cost pressures and strengthen relationships with breweries in 2026. A Perfect Storm of Cost Pressures After years of supply chain shifts, rising costs, and global uncertainty, the beer industry now faces a new kind of pressure — the margin squeeze. Brewing industry inflation and rising costs at nearly every step of the brewing and distribution process are reshaping how brewing companies, distributors, and vendors operate. This year, it’s not just about selling beer — it’s about protecting…

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December 22, 2025
Read more about the article Where Bev-Alc Marketing Dollars Go to Die (And How to Fix It)
Featured / Industry Insights / Suppliers & Distributors

Where Bev-Alc Marketing Dollars Go to Die (And How to Fix It)

In 2026, the beverage alcohol industry invests billions in marketing, with over 60-70% shifting to digital channels. Yet up to 70% of total spend—and $26.8 billion globally in programmatic alone—often wastes away due to inefficiency, poor targeting, and out-of-context delivery. Traditional channels compound the problem, missing the moment when consumers decide where to go and what to drink. Proven Inefficiencies Supported by Data If you work in beverage alcohol, you already know the drill: big budgets, big campaigns, big decks, big checks… and very fuzzy answers. Up to 70% of a typical bev-alc marketing budget…

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December 22, 2025