How Automation Is Reshaping Beverage Alcohol Sales

Tech That Tastes Good: How Automation is Reshaping Beverage Sales in Chicago The beverage alcohol industry is undergoing a fundamental shift. Automation and digital tools—once considered optional—are now essential to how bars, restaurants, brands, and distributors operate. Rising labor costs, margin pressure, and changing consumer expectations have accelerated adoption across the on-premise, reshaping how beverage programs are built and how sales teams go to market. This isn’t about flashy tech. It’s about efficiency, data, and smarter execution. Why Automation Is Accelerating Across Hospitality Hospitality has always been a relationship-driven industry. But economics are now forcing operators…