For bars and restaurants, promotions aren’t just about discounts—they’re about strategy. With the right timing, messaging, and visibility, a simple drink special or event can turn a slow night into a packed house. At AppyHour, we help venues take a smarter, more data-driven approach to marketing that actually fills seats and boosts the bottom line.
Here’s how to make your promotions work harder—and how AppyHour helps every step of the way.
Understand Your Audience
Not every customer is looking for the same thing. Some want craft cocktails and curated playlists; others just want the best beer deal on the block. Knowing your audience is the foundation of every successful promotion.
AppyHour uses real-time location data and user behavior to help you promote to the right people at the right time—whether it’s students hunting for late-night specials or professionals seeking an after-work spot. You get insights that help you tailor your offers and speak directly to your target crowd.
Seasonal Specials
Holidays, sports seasons, and weather changes all impact consumer behavior. Seasonal promotions—like summer cocktail menus, football game-day deals, or festive holiday-themed drinks—drive urgency and tap into the moment.
With AppyHour, you can plan and launch seasonal promotions that pop up right when nearby customers are searching for where to go. Think: “Frozen Margarita Happy Hour” in July or “Hot Toddy Tuesdays” when the temps drop.
Theme Nights
Theme nights are proven traffic drivers. Trivia, karaoke, open mic, drag shows, and brand tap takeovers all give people a reason to choose your place over the competition.
AppyHour helps you promote theme nights to a local, high-intent audience—whether it’s college students on a Wednesday or tourists on a Saturday. You can highlight the experience, not just the deal, and keep regulars coming back for more.
Happy Hour and AppyHour Deals
Your happy hour should be more than just a chalkboard special—it should be your #1 driver of foot traffic. AppyHour makes it easy to publish and promote daily deals, limited-time offers, and drink specials to people nearby who are actively deciding where to go out.
Restaurants and bars using AppyHour see a 25–40% increase in traffic during their happy hour windows, with higher spend per guest and stronger ROI than traditional promo tactics.
Social Media Engagement
Promotions don’t stop at your front door. When you combine AppyHour’s hyperlocal discovery tools with social media buzz, your reach multiplies. Encourage customers to tag you in stories, post about their favorite drinks, or share event moments—then boost that content through AppyHour’s platform for even more exposure.
We make it easy to plug your social media engagement into real-world results. And when customers share their AppyHour finds online, you get organic reach and brand awareness with zero extra effort.
Promotions don’t have to be a guessing game. With AppyHour, you can:
Target the right audience based on behavior and location
Promote seasonal and themed specials in real time
Fill seats with happy hour deals that people actually see
Turn every event into an opportunity for brand engagement
Ready to bring more people through your doors?
Let AppyHour help you turn great promotions into real results. Book a demo or get started today.
AppyHour® is a mobile application and marketing platform for the hospitality and liquor industries. We empower bars, restaurants, suppliers, and distributors with measurable reach to target consumers and provide valuable data that enables more effective advertising and activation strategies.
To see more specials and events at Denver bars and restaurants near you, download the app on iOS / Android or check out our new AppyHour Online app.
