AppyHour® has launched a live pilot of Brand Activation Manager (BAM) v1.0 with HeinekenUSA in Tampa. This marks the first in-market deployment of the platform with a global beverage-alcohol brand partner.

The pilot moves AppyHour’s Brand Activation Manager from behind the scenes beta testing to live production operations across on-premise retail locations in one of the country’s most active hospitality markets.

Piloting our Brand Activation Manager with HeinekenUSA is a major step for AppyHour’s growth. It allows us to validate the platform’s capabilities and technical processes in a live market and iterate based on real execution and customer feedback.

Piloting Brand Activation Manager with Heineken USA in Tampa represents an important step in AppyHour’s growth. The pilot enables the company to validate product performance, technical implementation, and operational workflows in a live market while preparing the platform for broader rollouts.