AppyHour has launched a live integration with the Encompass Technologies API.
The integration expands the Brand Activation Manager’s ability to ingest, map, and operationalize supplier data—reducing friction in market setup and accelerating time-to-value for supplier brands.

The integration streamlines go-to-market execution and client setup while unlocking new insights to critical data points including placements, consumer engagement, and depletions, in a way that supports more effective brand activation and measurable market performance.

Unlocking Brand Activation Capabilities at Local, Regional, & National Scale

The new integration strengthens AppyHour’s foundation for supplier-led activation by reducing friction in data ingestion, market setup, and brand deployment. By connecting to existing systems, AppyHour can provision accounts, map retail footprints, and prepare campaigns efficiently and accurately, accelerating time-to-value for supplier brands, while ensuring all activations map back to real-time placement data.

The integration currently supports supplier implementation across the following dimensions:

• Target markets
• Brand SKU
• Retail channel(s)
  • On-premise
  • Off-premise
  • Both
• Depletions/purchase activity
  • 30-120 day buyers

For suppliers, this means faster market launches and clearer visibility into where products are placed and moving. For AppyHour, the integration improves internal operational efficiency and supports scalable onboarding as the platform expands across markets and brand partners.

Turning Data Into Action

Market-specific, retail-level data is essential, but traditionally siloed and impossible to operationalize. Through the Encompass API integration, AppyHour is able to translate key markets, SKU placements, retail channels, and depletion data into actionable inputs that help brands amplify activations, prioritize market segments, and align execution with real-world placements and initiatives.

The result is a tighter connection between where products are available, where activations run, and how brands measure performance.

Integrating with the Encompass API reinforces AppyHour’s position a leading data platform for brand insights and activation,”

said the AppyHour technical team,

“by connecting data directly into the Brand Activation Manager workflows, our clients can make smarter sales and marketing decisions, move faster in market, and scale activation execution with greater confidence and tangible ROI.”

Looking Ahead

The Encompass API integration represents a key infrastructure milestone for AppyHour as it continues to scale Brand Activation Manager across suppliers and markets. Additional integrations and platform enhancements are underway.