Today, we’re introducing AppyHour® Brand Activation Manager (BAM) v1.0 — the first purpose-built platform designed to help beverage-alcohol brands and their retail stakeholders turn placements into promotions and prove activation ROI.
This is a major milestone for AppyHour. Brand Activation Manager has been part of our vision since day one, and it directly supports our mission to build a more connected, data-driven beverage-alcohol ecosystem. We’re excited to put it into production and begin iterating alongside our customers.
Neil, CEO
The Problem We Built this For
Beverage-alcohol marketing is fragmented.
Brands invest millions into placements, displays, features, events, and co-op programs — yet struggle to answer basic questions:
- Where is our spend actually going?
- How are brand investments actually impacting in-market performance?
- Are retail partners benefitting from our investments?
- When, where, and how are consumers engaging with our products?
Most tools stop at impressions or compliance photos. BAM v1.0 is the start to our end-to-end ecosystem that connects brands, distributors, and retailers to target consumers.
Why Brand Activation Manager v1.0 Matters
AppyHour’s Brand Activation Manager v1.0 is the baseline system that enables:
- Scalable market launches
- Consistent retail visibility
- Data-backed performance insights
- Smarter allocation of activation and co-op dollars
Future releases will build on this core with deeper analytics, multi-creative campaigns, advanced reporting, and tighter distributor alignment.
Core Capabilities
Retail-Level Activation Mapping
Visualize where your brand is live, down to the individual bar, restaurant, or store.
Geo-Triggered Consumer Engagement
Activate consumers near participating retailers through proximity-based discovery.
Embedded Retail Branding
Ensure your brand shows up where purchase decisions actually happen.
Campaign Monitoring & Insights
Track impressions, engagement, and activation density across markets.
Market Readiness & Footprint Visibility
Understand where you’re strong, where you’re underrepresented, and where to push next.
What’s Next
Brand Activation Manager v1.0 is live and rolling out with select partners.
If you’re a beverage-alcohol brand looking to:
- Increase brand performance across markets
- Support retail partners in driving sell-through
- Drive measurable consumer engagement
- Replace guesswork with real data
This is where it starts.