AppyHour® has launched a new beta version of off-premise campaign capabilities to the Brand Activation Manager, expanding the platform to support retail execution beyond bars and restaurants and into liquor stores, wine shops, and other off-premise retail locations.

This launch enables beverage-alcohol brands to activate campaigns across a broader retail footprint, aligning on-premise and off-premise strategies within a single system.

Supporting Brand Activations Across Channels

Off-premise campaigns allow brands to extend activation efforts to the point of purchase, where many buying decisions are made. Through AppyHour, brands can now support retail partners with digital visibility, localized discovery, and coordinated market-level activation across both on- and off-premise accounts.

By bringing off-premise locations into the platform, AppyHour enables:

• Broader market coverage
• More consistent brand presence across retail channels
• Unified activation planning across retail formats

Expanding the Brand Activation Manager into off-premise campaigns was a natural extension of how brands are already activating,”

said AppyHour’s CEO,

…based on client feedback and evolving brand activation goals, we’re building the platform to help brands reach consumers wherever purchase decisions happen — whether they’re frequent on-premise patrons or shopping at retail.

Looking Ahead

Off-premise campaign support further expands AppyHour’s ability to connect brands, retailers, and consumers across channels. Additional enhancements and market deployments are underway as the platform continues to evolve based on real-world usage and feedback.