built for modern distributors
Turn co-op marketing from a cost center into a strategic asset for your distribution business.
AppyHour® partners with distributors to turn co-op spend into measurable end-to-end value—connecting brand activation, retail execution, and consumer demand in one integrated system.
Activate Portfolio
Support Stakeholders
Drive Sales
Own the Insights
Co-op marketing should be an investment, not a sunk cost.
Distributors fund co-op marketing across their portfolios, yet rarely know about the data, timing, or outcomes—leaving them underwriting activation without owning any insight.
The bottleneck isn’t the budget. It’s the infrastructure.
Distributors fund and oversee activations across their portfolio without getting the market data, consumer data, or retail data they generate.
- Spend moves quickly, reporting lags behind decisions
- If activation data exists it’s fragments across teams and tools
- Owned by agencies, suppliers, field teams.
- Distributors left underwriting spend, without seeing the benefits.
- Leverage disappears
Stop carrying the cost without capturing the insight.
one platform. three connected advantages.
Turn your co-op investments into a strategic asset for your distribution business.
AppyHour® connects your portfolio’s brand activations, retail execution, and consumer demand into one measurable system—so your stakeholders win and you strengthen your strategic position.
Manage co-op activations and prove what delivers.
Brand Activation Manager
Plan and run co-op programs with market- and account-level visibility—so spend is defensible, measurable, and repeatable.
(Where co-op stops being guesswork.)
Improve retail execution without adding operational burden.
Retail Business Hub
Give retailers free tools they actually use—driving better adoption, cleaner execution, and stronger brand pull-through.
(Retailers win without adding work for them or your team.)
Bypass the gatekeepers with a direct channel to consumers.
Consumer Mobile App
Dedicated consumer engagement channel—connecting brand activations, placements, and retail availability to real demand.
(Demand becomes an asset, not an expense.)
Turn activation spend into a data-backed strategic edge.
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Brands get proof—not promises
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Retailers get tools that drive sell-through
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Consumers engage with your portfolio and retailers
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You control the insights that drive the system
the industry is evolving
Make activations a competitive advantage for your portfolio and distribution business.
We’ll help your team operationalize the ecosystem—synchronizing brand spend, retail execution, and consumer demand into a single, scalable engine.
Track and defend co-op spend at the market and account level.
Turn temporary activations into permanent market infrastructure.
Win more account placements and retail sell-through
Embed your B2B portal directly into retailer's AppyHour® workflow.
Bridge the gap between marketing execution and sales reps on the street.
Turn activation activity into a valuable data asset that compounds.
power your portfolio
Drive measurable market impact from every activation dollar.
FAQ
Frequently Asked Questions
Does this replace our ERP (VIP/Encompass), or compete with it?
Neither. We layer on top of your VIP/Encompass feeds to ensure retail placements are accurate to guide activations, drive consumer demand, gather market data, and get insights across your retail footprint and brand activations.
Will this add more work for my sales reps?
No. AppyHour is designed to reduce friction so your reps spend less time on administrative tasks and more time selling.
How long does it take to launch a market?
We can deploy the infrastructure in days, not months. We start by integrating your portfolio data, then roll out the Retail Business Hub to key accounts.
Our partnership team handles the heavy lifting of onboarding to ensure a smooth deployment.
How do we get our retailers to use the platform?
We don’t ask retailers to “adopt a platform”—we give them free tools that solve their biggest problem: driving traffic. Adoption is driven by their self-interest, not a mandate.
It’s not a portal just for ordering from one distributor; it’s a growth tool for them too. So when you integrate your e-commerce into the AppyHour® Retail Hub, you’re giving your stakeholders a value-added channel to do more business with you.