Built for bev-alc
Precision brand activation. Powerful sales-enablement. Measurable market results.
Activate and influence high-intent consumers at the perfect time. Drive retail adoption and sell-through. Get the data you need to prove ROI and drive marketing strategies and sales growth.
Amplify Brands
Influence Consumers
Drive Channel Sales
Measure ROI
Stop guessing where activation dollars go and start knowing exactly what drives ROI.
Power brand activations with context-rich consumer reach that benefits your brands and retail partners, with ROI you can validate.
The industry has changed. Your activation strategy should too.
70%+ bev-alc marketing spend is lost each year.
Traditional beverage alcohol activation channels are fragmented, overcrowded, immeasurable, and mistimed — missing the target consumer while delivering no value to retail partners or insights that drive growth.
lost
visibility
guesswork
Appyhour changes everything
AppyHour® Brand Activation Manager
Beverage alcohol’s activation and retail sales-enablement platform that connects brands, activations, and retail partners to high-intent consumers when it matters most.
Real-Time Footprint Intelligence
Unified data that maps your retail network, product availability, and market opportunity with pinpoint accuracy.
Data-Driven Proximity Activation
Deliver context-rich, location-aware engagement that influences nearby consumers at the ideal moment at or near the point of purchase.
Market-Scale Sales Enablement
Turn placements into performance with automated tools supporting account sell-through and retail partner outcomes.
make your data work for you
Transform your data into a marketing and sales-enablement asset.
Turn placements into promotion
Turn your footprint into a marketing asset with real-time notifications of product availability, proximity, specials and more.
Influence target consumers
Capture consumer attention with geo-fencing and consumer preference data to trigger brand touch points at the perfect time and place.
Maximize activation investments
Turn every activation into measurable consumer engagement and retail impact backed by performance data that shows your spend is working.
Turn insights into action
Connect marketing spend to market performance across your portfolio and footprint. See where lifts are occurring and use consumer and retail insights to help sales teams win more business.
How it works
Activate your brand in days, not months.
Activate key markets with data-driven precision and a fast, scalable implementation built to help you win where it matters most.
Connect Brand Data
Import key SKU data across high-value markets via AppyHour® API.
Power Up Footprint
Programmatic setup of retail geo-fenced profiles featuring your brand placements.
Activate Brands
Schedule and launch targeted campaigns and activations in key markets.
Measure ROI
Measure brand performance and market data to inform marketing & sales strategies.
Grow brands across on- and off-premise channels.
appyhour campaigns
Unlock the full potential of your placements and activation investments.
Cut through the noise and engage consumers who are nearby, making decisions, and ready to buy—no more wasted spend on passive scrollers.
On-Premise Campaigns
Activate your on-premise footprint with real-time, high-intent placements that drive traffic and trial.
New tap + menu placements
Live product availability
Happy hour + drink features
Activation events
And more, all surfaced nearby
Retail-Promoted Specials & Features
Your retailers get free AppyHour Business Hub profiles to amplify your brand and their business. It’s not just activation swag; it’s sales enablement that drives volume and wins accounts.
High-visibility placements
Push notifications that boost traffic and trial
Engagement + performance analytics and more
Off-Premise Campaigns
Amplify awareness and conversion across retail stores with timely, high-impact campaigns.
BOGOs + price promotions
Temporary price reductions (TPRs)
Product launches + seasonal pushes
All mapped to nearby shoppers
Campaign Curation
Smart, proximity-based curation helps consumers instantly discover your brand across bars, restaurants, and stores nearby—boosting engagement and retailer value.
Tailored campaign groupings
Clear, action-oriented CTAs
Better visibility for each retail partner
Retail Geo-Fencing
Enables contextual reach and valuable insights on when and where consumers engaging with your brand across your footprint.
- Foot-traffic attribution
- Proximity-triggered notifications
- Consumer heat maps and behavior trends
Proximity-Triggered Notifications
Data and context-driven brand messaging puts your brand in the right place at the right moment with precision alerts delivered when consumers are near, or at, the point of purchase and primed to act.
Dynamic, data-driven messaging
Optimally timed based on location + intent
Target Audiences
AppyHour® reaches nearby, high-intent consumers who are actively deciding what to drink — making every impression more valuable and conversion-ready.
Contextual Engagement
Your brand appears with the right message at the right moment, using real-world context to boost engagement and influence purchase decisions.
Dynamic Campaigns
Campaigns adapt in real time based on location, timing, and consumer behavior to maximize impact across your active accounts.
Proximity Triggers & Geo-Fencing
Intelligent geo-fences deliver brand moments when consumers walk in, walk by, or dwell near retail accounts — driving immediate action.
Retail Sales-Enablement
AppyHour® helps retailers sell more by driving informed, in-market consumers directly to their locations and showcasing your products.
Action-Oriented Insights
Real-time insights reveal what’s working, where demand is growing, and how to optimize activations for stronger ROI and scalable success.
Built to amplify brands
See how brands are activating and winning with AppyHour® Campaigns.
From product placements, in-market activations, large-scale initiatives, to sales-enablement, AppyHour® is built to help you succeed and grow.
FAQ
Frequently Asked Questions
Getting Started
What is AppyHour® and how does it help beverage alcohol brands?
AppyHour® is an activation intelligence platform that connects your brand to nearby, high-intent consumers at the moment of decision—driving awareness, trial, and measurable sales lift across your retail footprint.
Does AppyHour® support both on-premise and off-premise?
Yes. AppyHour® activates across your entire retail network supporting your full market footprint to drive awareness, trial, and pull-through in across channels.
How quickly can we launch with AppyHour®?
Most suppliers go live within days. Once your footprint syncs, you can create campaigns and proximity-based activations right away.
Is AppyHour® compliant with bev-alc marketing regulations?
Yes. Our campaign types, targeting, and delivery methods are designed to align with state and category-specific requirements.
Implementation
How does AppyHour® setup my retail footprint?
Our API programmatically syncs distributor, retailer, and product data to map your full on- and off-premise footprint.
The system auto-updates as depletions and “did-buy” accounts change, ensuring your presence is always accurate.
Does AppyHour® integrate with our existing systems and data sources?
Yes. Our API with any distributor feeds and product data to automate mapping, updates, and campaign readiness.
Do retail footprints update automatically?
Yes. Our API syncs product placements, location, and footprint data updates through automated pipelines — no manual maintenance required.
Campaigns & Activation
What types of campaigns work on appyHour?
Our platform was designed to serve almost any use case at local, regional, and national scale;
- Product launches
- New placements
- Promos and rebates
- Happy hour features
- Event activations
- Contests and giveaways
- Seasonal pushes
- Collaborations, affiliations
- Platform activations (i.e. NFL game-day featured specials)
- BOGOs and TPRs
- General awareness
- Proximity-based retail support campaigns
and more.
How does geo-fencing and push-notifications work for brand campaigns and retailers?
We create intelligent proximity zones around your retail accounts.
When consumers enter or pass near them, AppyHour® delivers context-aware brand moments and notifications keeping your brand top-of-mind at the perfect time and place.
Do campaigns support both on-premise and off-premise goals?
Yes. You can easily schedule and create campaigns that drive turnout and engagement for bars/restaurants, drive digital calls-to-action, and influence aisle decisions at off-premise points of purchase.
ROI & Insights
How does AppyHour® improve activation ROI
By focusing spend on nearby, ready-to-buy consumers, AppyHour® reduces waste and delivers higher conversion, stronger pull-through, and clearer performance visibility across your footprint in key markets.
What performance metrics do you track?
Impressions, clicks, sessions, geo-triggered activations, push reach, foot-traffic influence, retailer adoption, all tied back to depletions and retail velocity.
How do we measure impact on sales or pull-through?
We correlate consumer engagement and proximity activity around your accounts with demand signals, showing where activations drive meaningful retail outcomes.
How does AppyHour® compare to digital ads or social media?
AppyHour® reaches nearby, high-intent consumers at the exact moment they’re deciding what to buy—unlike digital ads and social media, which mostly reach passive scrollers with low purchase intent.
Because AppyHour® targets consumers who are actively in-market and near your points of sale, the cost per active consumer reached is dramatically more efficient than traditional digital channels. You spend less to influence people who are far more likely to convert, driving stronger ROI and measurable retail impact.
Markets & Scale
Can AppyHour® support multi-market or national activation programs?
Yes. Our platform is built for market-scale deployment—from single-city pilots to full national rollouts—with unified reporting across all regions.
How does AppyHour® support new market launches?
We activate your brand immediately by mapping your footprint, deploying proximity campaigns, and driving early awareness—even before organic adoption grows.
Can AppyHour® activate in markets we’ve never worked in before?
Yes. Yes. If your product is sold in a market, AppyHour® can activate around those locations from day one.
How does AppyHour® help justify co-op spend with distributors
AppyHour® shows clear demand and consumer engagement at the account level, giving distributors real proof that activations are driving value.
When your campaigns perform and retailers see lift, distributors are far more willing to justify, renew, and scale co-op spend.